How to Use Nicotine Pouches Properly: Step-by-Step

If you have just opened your first can of Zyn, Velo, or Zonnic, you might be wondering exactly what to do with the small white pouches inside.

The most important rule to remember before we begin: Nicotine pouches are not chewing gum, and they are not traditional chewing tobacco. You do not chew them, you do not swallow them, and you do not need to spit.

Here is the proper way to use a nicotine pouch to ensure you get a steady release of flavor and nicotine without irritating your stomach.

The Step-by-Step Process

Follow these steps for a clean, discreet experience:

1. Break the seal and pick a pouch

   Make sure your hands are dry

   Open the can by breaking the perforated seal on the side. Pinch one pouch between your thumb and index finger. If the pouch feels bunched up, you can gently roll it between your fingers to distribute the contents evenly.

2. Park it under your upper lip

   The 'Park' position is crucial

   Lift your upper lip and place the pouch snugly between your lip and your gums. Most users prefer placing it slightly to the left or right of the center (above the canine teeth). Do not place it under your tongue or chew it.

3. Wait for the tingle and enjoy

   Keep it in for 15 to 45 minutes

   Once parked, you will likely feel a tingling or slight burning sensation. This is completely normal—it is simply the nicotine and pH adjusters interacting with your gums. Let the pouch sit undisturbed. The flavor and nicotine will release steadily over the next 15 to 45 minutes.

4. Remove and discard properly

   Use the catch lid

   When the flavor fades or you have had enough nicotine, use your fingers to remove the pouch. Do not swallow it. Discard it in a trash can. If you aren't near a trash can, flip open the top compartment of your can (often called the "catch lid" or "waste compartment") and store the used pouch there until you can throw it away.